Perth is the State’s leading destination for shopping, attractions, beauty services, dining, events, entertainment, and nightlife.

Unique shopping environment

The City is home to almost 1,000 local and international retailers, across a range of products including fashion, homewares, technology and gourmet cuisine, making it the largest and most diverse shopping destination in the State.

A number of retail hubs exist throughout Perth city, such as the Murray and Hay Street Malls, King Street, Harbour Town and Northbridge. Each has its own distinct character, allowing retailers to match their location to their desired demographic groups.

Unmatched exposure

The volume of foot traffic from city workers, residents and visitors provides city retailers with an unmatched level of passing trade when compared with other metropolitan retail centres in Western Australia. 

As the centre of the Greater Metropolitan transport system, the city is a particularly advantageous location for specialty retailers and destination businesses with unique offerings. 

The city hosts approximately 150,000 people on an average day.

City Retail Services

The City of Perth runs a year-long program of marketing, live and incidental events designed to support retailers by increasing city visitation. Participation and partnership in these marketing events is often free.

Direct services include:

  • Opportunities for businesses to be involved in marketing campaigns and events throughout the year;
  • Business listings and event details across Perth City are promoted on the “Show me Perth” website which allows businesses to manage their own listings and promote to the wider public; and
  • Free information and networking events presenting city-based retailers with marketing updates and business development tips through the City of Perth “Raising Retail” Series.
  • Access to demographic and pedestrian/traffic movement data to assist in business location services.

For further information on how the City of Perth can assist you, please contact the Economic Development Unit on (08) 9461 3198, or via email at

Useful Contacts

City of Perth Marketing Unit (for retail marketing opportunities)

Chamber of Commerce and Industry Western Australia

Department of Commerce