Hello Sunday Morning (HSM) is a movement towards a better drinking culture.

Since 2010, HSM has grown to be the largest online movement for alcohol behaviour change in the world. Whether it is taking a break from drinking, or simply cutting back – HSM is on an online platform which is here to support you and your choice.

The vision for HSM is a world where drinking is an individual choice, not a cultural expectation. A world where confidence and identity aren’t measured in standard servings. A world of better choices, fewer hangovers, and unforgettable Sunday mornings.

HSM offers both a community platform for people taking an alcohol break and an iPhone app for those interested in alcohol moderation. 

Option 1 – Online community platform for people wishing to take a break from alcohol for a period of time.

Option 2 - iPhone app for those interested in alcohol moderation. The app provides individuals with a range of challenges and encourages users to check in each Sunday morning to record progress towards a more balanced approach to alcohol. The app encourages users to consider small changes and undertake alternative activities that don’t focus only on alcohol consumption.

The City of Perth encourages residents, workers and visitors to visit the HSM website for more information.