Event partnerships
At the City of Perth, we believe in the spirit of collaborative partnerships and our capital city events serve as an effective platform to connect brands with mass audiences at a grass roots level. Last year over 700,000 people attended our direct delivered events!
We partner with a range of organisations, with their support being instrumental in ensuring the long-term financial sustainability of our events, guaranteeing continual delivery of inclusive and vibrant cultural experiences.
The City is renowned for delivering significant outcomes for its event partners. We work collaboratively to clearly identify objectives and develop a plan that caters to this. Outcomes may include:
- Generating sales
- Increasing brand awareness
- Supporting recruitment efforts
- Supporting staff reward and recognition initiatives
- Community education and/or awareness
- Alignment with and support of community enriching activities
Voted by Forbes as one of the top 10 places to visit in the world in 2023, we look to build on this momentum in 2024/25 by delivering an even bigger and better program.
Event attraction
The City welcomes new and innovative events to the region and can assist in facilitating significant activity coordinated by third parties. Whether it be a new concept, or something that’s currently hosted elsewhere, we can help guide you through the process of bringing it to Perth!
Current opportunities
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Christmas Lights Trail 2026
Christmas lives at the City. Join us as we celebrate Christmas with our award-winning signature event, the Christmas Lights Trail. Light up your brand and reach thousands during the Christmas period.
Christmas Lights Trail 2026 opportunities coming soon.
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Partnership Opportunities 2026 - 2027
Showcase your brand by partnering with the City of Perth on one of our trail-blazing and award-winning events. Together, we can create an unforgettable event season that captures the hearts of the Perth community, provides a welcome boost to the local economy and leaves a lasting impression.
By partnering with us, you have an unparalleled opportunity to secure exceptional brand association with the biggest and most iconic moments on Perth’s year round calendar of events.
2026 - 2027 Partnership Opportunities coming soon.
See also
Need more help?
The City’s Partnerships Team are available to discuss opportunities by emailing [email protected] or by calling (08) 9461 3333